Posts tagged branding
GEAR: Nipomo Blankets

Functional, simple, and joyful, Liz Clark's collection of blanket rolls, totes, and straw baskets are a celebration of culture caught at a crossroads. Raised near the border of Mexico and California, Liz takes inspiration from  the colors of the coast, the history of Southern California, and the traditions of regional artisans for her collection of colorful basics.

Read More
VENTURES: bonfirebeachkids + hannahmas

John Moore is a designer at the helm of Pencil on Paper Studio. Here he and his team run a fully-rigged , full service set of marketing, branding, and concept design operations for an impressive roster of corporate clients such as Kenneth Cole, Le Tigre, and Hudson's Bay Company. The POP studio brand Penny Stock (see also Pretty Penny Stock, pour les filles)  has a great aesthetic and superlative price points.

However, it's the POP-founded surfwear line, M.Nii, that is truly fantastic. Inspired by 50's post-war surf culture and the coasts of Oahu Hawaii; M.Nii has a humorous sophistication and simplicity that lends itself well to soulful surfers, bo-bo beachniks, and their pastimes of choice.

Read More