GEAR: Swimwear Spun from Plastic Pollution


stewardship + style

The new range from cold-water surf brand Finisterre delivers on all angles.

The warmer weather brings with it ample time to spend paddling about in sun and surf. This year, I have made a commitment to myself: to spend as much time as possible enjoying Minnesota's much-needed and short-lived warmth, preferably in the water of our lakes or the sands of our beaches.

Products that are good for humans and good for the earth in equal measure always catch my eye. Protection from UVA-rays in a sexy wetsuit made of technical fabric that diverts sewage from oceans? Yes, please. The newest swimwear range from St. Agnes-based cold-water surf brand Finisterre delivers on all angles. The Finisterre site says their True North collection is  "turning plastic problems into swimwear solutions" and apart from that being brilliantly-written marketing copy it is also 100% true. This is one brand that stands behind their values and commitment to the environment with bravery, conviction, and total style and it is wholly inspiring to see them launch yet another collection that collaboratively addresses the wellbeing of our environment.

Made from a unique blend of nylon fibers, the brand's newest use of  proprietary ECONYL® fabric tackles the problem of plastics that get into the ocean by taking fabric made up of plastic waste products, and sewing them into something of both performance and style. A technical nylon developed by Italian fabric mill Aquafil, the advanced fabric is created through a complex regeneration process that involves melting down plastic waste into spinnable yarns. With a lightweight compression and built-in UPF protection, it's a fabric for stewards of the environment as well as sporty types. 

The summer 2018 collection for women includes eight swim pieces that can be effortlessly mixed and matched for a variety of activities, body types, and tastes. The edited athleisure collection in all-over Baltic navy also hints to the plastic pollution plaguing our ocean through print and pattern. Upon closer inspection, the blue-multi ditzy print is actually an artistic expression of the vast network of microplastic particles that swim about the surface of the world's waters. With nautical stripe accents, the True North collection is a clever combination of style, innovation, and art that pays homage to our seas.

The edited collection for women includes a  rash guard, swim leggings, a long-sleeved one piece, tulip-hem compression board shorts, and a sporty bikini set. Known for their elevated designs and premium fabrications in cold-water surf wetsuits, the one in this collection is the obvious stand-out piece, with a sexy cut-out back and a fun stripe detail on the left calf. In addition to all of this design goodness, Finisterre is donating 10% of sales from their ECONYL® line to Surfers Against Sewage. The non-profit organization, also based in the UK, is an environmental group dedicated to protecting and preserving the health of beaches, streams, and oceans these kind-hearted Brits call home.

Swipe through below to take a peak at the line, and cop your favorite pieces from Finisterre here. To learn more about Finisterre's microplastics project, visit their site here and here.